and a couple more...

Here's a couple of photos from the national Anytime Fitness conference. Our agency does a majority of the marketing and branding design for Anytime Fitness, and have been for almost 3 years. It's quite a feat, given how small our agency is. A lot of work, but a lot of fun getting to know all of the folks involved with this rapidly growing franchise. (FYI: Anytime Fitness is now in Australia, with growth into other countries projected for 2009...it's been interesting converting the American design/brand into something that will speak/sell to the Australians!) Besides our usual stuff, our agency designed all of the signage, pamphlets, handouts, etc. for the conference.

This was our first year attending so it was a blast getting to put a lot of faces with names. Overall, everything went really--including our giveaways being a big hit (nothing fancy, but the one item--a green bag--was THE thing everyone was tracking us down to receive...we laughed about that...).

Heather is such a blast to hang out with, even drive 5 1/2 hours with--she made the experience all the better. We laughed so much during our 4 days together. I couldn't have gone there with anyone else and had as much fun or sanity as I had with her. So many good jokes (like "Ancient Chinese Secret", "little man", "Amazon" or "Izzy's Supper Club"...I could go on. We were literally on the floor laughing a couple of times. I kid not.)

Now, it's back to the grind here at work...thankfully still laughing, with some reprieve from the regular kookiness of life...